Who thought sitting on your computer, phone or tablet could
inspire you to get fit and active? A whole new generation of fitness
inspiration is here, E-Fitness.
Sportswear brands like Lorna Jane or fitness instructors
like Michelle Bridges are developing online fitness and health networks to
create a motivating and inspirational place for individuals or groups to track
their fitness and encourage many other likeminded indivudals as well.
The Lorna Jane free iPhone app allows users to use a gps
tracking system when running, walking or cycling to track distance, speed,
calories burned, total active time and pace. By reaching out to people through
social media sites such as Facebook, Twitter and Instagram, the message sent
through to consumers is Move, Nourish, Believe.
This YouTube video is from the Lorna Jane website promoting their 'Now Move It' campaign.
@lornajaneactive
Michelle Bridges has a facebook
site called ‘Michelle Bridges 12 Week Body Transformation’, which links to her
website where you can sign up and make a payment for full meal plans workout plans
etc. The facebook page however builds fan loyalty and increases users trust in
her and her plans. She frequently posts recipes, inspirational quotes and motivating
advice as well as keeping Australians up to date with fun runs, and activites,
and all of this is on her Facebook.
These health networks allow for
individuals to post updates and photos of their progress and transformations to
receive extra motivation from other network users and provide inspiration to
others.
Instagram is another social media site that indivudals and companies are using to inspire and motivate others to get fit, active and healthy.
Instagram currently has over 1 million photos posted with #fitness attached, 93,000 photos at #fitspiration over 1,3 million with #healthy attached and brands such as Lorna Jane, Nike, Puma and Asics are all using Instagram to connect with and inspire consumers.
So are these health networks targeting the wrong people or are
they inspiring more Australians to get off the computer and get active? What do
you think?
From the participation rates, it looks as if people derive much motivation to stick to their fitness goals with the aid of their social networks - and maybe are inspired to start by other friends and acquaintances participating!
ReplyDeleteI really like this app as an innovative fitness game - https://www.zombiesrungame.com/ - very clever integration of game elements with a social mix!
Thats genius! its hardly even exercise its just playing a game... awesome game thanks for letting me know :)
ReplyDelete