Bob Dylan, 35 studio albums and still full of surprises!
An influential music icon for over 50 years proves that he
can still create a buzz. Bob Dylan’s thirty-fifth studio album, Tempest was
released September 10 2012 however fans were able to have a sneak peek or
listen to his new tracks.
In 10 countries around the world, certain locations were
marked on a map and released on a website named www.listentobobdylan.com. At these
locations fans were able to stream the new tracks direct to their mobile
devices using the smart phone app ‘SOUND GRAFFITI’. Only when fans are in the “Tempest-Tagged”
geographic area, can they stream a random track as well as pre-order the full
album.
The Tempest locations around the globe are painted with an
artistic street piece of his album cover (as featured below). The Tempest
locations can be found in the US, Australia, Brazil, Germany, United Kingdom, France,
Sweden, Belgium and the Netherlands.
This innovative sales technique may be a creative new way
for artists to get their music out there. An engaging marketing idea may solve
the issue of closing physical CD stores such as Sanity, as we have seen online
music sharing, downloading and online music stores such as iTunes take over the
music industry.
Although some may say that Bob Dylan’s fans are not part of
the tech-savvy generation, he has found a means to reach out to younger fans in
a ground-breaking new way. His first, self-titled album was released in 1962, and
after 35 studio albums, 13 live albums, 58 singles and 13 compilation albums he
still has music to share, and sharing he is.
Raising awareness, re-inventing his personal brand and
continuing his music career, the 71 year old artist is far from laying his
guitar to rest. He has proven that he still deserves the spotlight and I hope
he is paying his marketing team well because this campaign is brilliant.
I might have to go for a stroll in the city, because 289
Wellington St, Melbourne has his name on it, and I’m all ears.
No comments:
Post a Comment